Astrid Meck
Shopbots, Powershopping, Powersales: New Forms of Intermediation in E-Commerce
- An Overview -
Abstract:
With the advent and proliferation of the Internet many aspects of business
and market activities are changing. New forms of intermediation also called
cybermediaries are becoming increasingly important as a coordinator of
interaction between buyers and sellers in the electronic market environment.
Especially the overwhelming abundance of information offered by the Internet
promotes the development of new intermediaries like malls, shopbots, virtual
resellers etc. This paper provides a detailed overview of different new
forms of cybermediation and illustrates their influence on consumer choice,
firm pricing and product differentiation strategies.
JEL: L81
Paper:
Paper available as pdf-file.
Beitrag Nr. 203, Volkswirtschaftliche Diskussionsreihe, Institut für
Volkswirtschaftslehre der Universität Augsburg
Contact:
Astrid Meck,
University of Augsburg, Department of Economics, Universitätsstr.
16, D-86135 Augsburg, Phone +49-821-598-4199; Fax +49-821-598-4230
E-Mail: Astrid.Meck@wiwi.Uni-Augsburg.De
v.
K., 17.07.2001