Martin Bandulet
On the Efficiency of Spam Mailing and Portal Advertising
Abstract:
The objective of this paper is to provide a simple approach
endogenizing the welfare reducing or welfare enhancing effect of
informative advertising. Using this approach, it is possible to analyse
the welfare consequences of a technology shock that reduces unit
information costs, and to explain whether electronic junk mails or
portal advertising will cause welfare gains or losses in a competitive
environment.
JEL: D8, D62, L86
Paper:
Paper available as pdf-file.
Beitrag Nr. 275, Volkswirtschaftliche Diskussionsreihe, Institut
für
Volkswirtschaftslehre der Universität Augsburg
Contact:
Martin Bandulet,
University of Augsburg, Faculty of Business Administration and
Economics, D-86135 Augsburg, Germany, phone +49-821-598-4166; fax
+49-821-598-4228
email: martin.bandulet@wiwi.uni-augsburg.de
v.
K., 02.06.2005